Fleet tracking technology is designed to make managing vehicles easier. But sometimes, the hardware required to make that technology work can create challenges of its own.
Installing GPS tracking devices across a growing fleet takes time. Vehicles may need to be pulled from service for installation, new vehicles need hardware before they can be added to the fleet tracking platform, and physical devices can be removed, damaged, or tampered with. As fleets continue to modernize, there is a growing opportunity to simplify that process.
That is why Titan GPS is expanding the ways fleets can stay connected with OEM Integrated Data powered by CerebrumX.
Fleet Tracking Still Comes With Hardware Headaches
Traditional GPS fleet tracking typically starts with a physical device installed in each vehicle. For many fleets, that remains a reliable and effective approach. But hardware also introduces additional steps between acquiring a vehicle and getting it connected.
Every new device needs to be installed, which can mean coordinating technicians, scheduling installation time, and potentially taking vehicles off the road. As fleets add or replace vehicles, those steps repeat. Physical devices can also be disconnected or removed, creating another piece of equipment for fleet teams to manage.
The larger and faster-moving your fleet becomes, the more noticeable those challenges can become. What begins as a straightforward installation process can turn into another operational task competing for your team’s time.
Adding Vehicles Shouldn’t Slow Your Fleet Down
Consider what happens when your organization adds several new vehicles at once. Before traditional telematics can start delivering visibility, the appropriate hardware needs to be ordered, installed, activated, and connected.
That means a vehicle that is already capable of generating valuable data can still be waiting on another piece of equipment before it becomes visible within your fleet management system.
There is also the challenge of managing a mixed fleet. Some vehicles may already have GPS hardware that works perfectly for your operation, while newer OEM-equipped vehicles may already have connected technology built into them. Requiring every vehicle to follow the exact same hardware deployment process can create unnecessary work.
Fleet technology should adapt to the way your operation is evolving—not make growth more complicated.
Introducing OEM Vehicle Tracking from Titan GPS
Titan GPS is introducing OEM Integrated Data powered by CerebrumX, giving eligible fleets another way to connect vehicles directly to the Titan GPS platform without installing additional GPS tracking hardware.
Instead of relying on a separate physical tracking device, OEM vehicle tracking uses data generated by supported connected vehicles. Through Titan GPS’s integration with CerebrumX, that OEM data can flow into the Titan platform, allowing fleet managers to incorporate eligible OEM-equipped vehicles into the same fleet management environment they already use.
Once activated, OEM vehicles behave similarly to vehicles using physical GPS devices within Titan GPS. OEM licenses appear as virtual devices, are assigned to eligible VINs, and require the appropriate manufacturer consent through CerebrumX.
The result is a modern, deviceless approach to telematics that can eliminate hardware fees, installation time and costs, vehicle downtime associated with installation, and concerns around device tampering or removal.
One Fleet Doesn’t Have to Mean One Tracking Method
OEM tracking isn’t about forcing fleets to replace every GPS device they already use. In fact, one of its biggest advantages is flexibility.
Fleets can continue using traditional GPS hardware where it makes sense while adding OEM tracking for compatible new vehicles or specific use cases. As vehicles are replaced, fleets expand, or contracts come up for renewal, managers have another opportunity to choose the tracking method that works best for their operation—all while maintaining a unified view of the fleet within Titan GPS.
For example, a fleet could keep existing hardware in vehicles that are already equipped while activating OEM tracking when compatible new vehicles enter service. That can make fleet expansion simpler without requiring an unnecessary rip-and-replace strategy.
Titan GPS and CerebrumX: Building a More Connected Fleet
The partnership with CerebrumX represents another step forward in how Titan GPS helps fleets connect vehicles and manage their operations.
CerebrumX powers the OEM data ingestion behind the new capability, while Titan GPS brings that information into the existing fleet management experience. The integration is designed to provide broad OEM coverage, reliable data delivery, streamlined VIN validation, and integration with existing Titan GPS device management, reporting, and platform capabilities.
For fleet managers, the important part is simple: more ways to connect your fleet, without creating another place to manage it.
Hardware-based GPS tracking isn’t going away, and for many vehicles it will continue to be the right choice. OEM Integrated Data simply gives fleets another option—one designed for an increasingly connected generation of vehicles.
A More Flexible Future for Fleet Tracking
Your fleet will continue to change. Vehicles will be replaced, operations will grow, and connected vehicle technology will continue to evolve. Your fleet tracking strategy should be able to evolve with it.
With OEM Integrated Data powered by CerebrumX, Titan GPS is giving fleets the flexibility to combine traditional GPS hardware with OEM vehicle tracking based on what makes the most sense for their operation. That means less friction when adding eligible vehicles, greater flexibility as your fleet changes, and one unified place to manage fleet visibility.
Ready to see if your vehicles are eligible for OEM tracking? Contact Titan GPS to learn more about OEM Integrated Data and discover a simpler way to connect your fleet.
